Google Business Photos – A Quick Path to Trust

One of Google’s latest creations is the introduction of Google Business Photos. It is a virtual presentation of your place of business in a panoramic 360 degree picture found in search, your Google+ page or in Maps. You also have the option of embedding it on your site or social media properties.

Why is Google Business Photos a good idea?

Google Business Photos is a fantastic way to invite searchers into your business virtually. They can see and get a feel for what you do, and start to understand how you may be able to help them. However, the best part about these photos is they really separate your listings from the others. The panoramic view of your pictures, when compared to regular text search results right next to you makes it nearly impossible for the searcher not to click on yours. Another major benefit is that by implementing this program, you are further cementing your place as the authority for this brand. This can help in a number of ways, among them search rankings and reputation management.

How do you get started with Google Business Photos?

It’s tempting to run right out and start snapping away with your camera, but you ought to know that Google requires these images to be made by a Google Business Photos Trusted Photographer. That’s mouthful to say that these professional photographers are trained in how to create these for Google. You need to hire one on your own, but it’s worth the cost, as they know how to present your business in a way that will work well on Google. You set the appointment, and then plan on “staging” your shoot. It usually takes about an hour, and Google wants to see as few humans in them as is possible, we’re talking ambience and atmosphere, minus people here.

If this looks like a great way to enhance your Google+ Local listing, then you need to get the ball rolling today!