Reasons Why Yelp Is Still a Must for Small Business

You might be of the opinion that the time of Yelp has passed, and it’s no longer useful anymore. You’d be wrong.

Yelp is still not merely relevant but also essential for small business in this time of instant social signals blasting your reputation across the Web. To illustrate this further we thought we would share a boatload of reasons why your small business should still care about Yelp. This ought to enlighten you about the opportunity that Yelp still presents.

10 reasons to use Yelp even more than ever!

• 90 percent of Yelp users say that positive reviews affect their buying choices, and the majority of those reviews are written ones.
• 93 percent of people that conduct research on review sites typically make purchases at the businesses they search.
• There is an $8,000 average improvement in annual revenue for small businesses that use Yelp for their business.
• There is a $23,000 average increase in revenues for those who chose to advertise on Yelp.
• 77 percent of Yelp users report an improved concentration on customer service after using Yelp.
• Despite all this, 87 percent of small businesses still haven’t embraced Yelp in a meaningful way.
• Reviewers that praise your “customer service”: are more likely to provide 5 star reviews.
• Each star earned generates a 5-9% jump in revenues earned.
• Yelp favors small businesses over large chains.
• Yelp’s new “Call to Action” button will bring customers straight from your Yelp page to your website where a transaction can happen.

Review sites like Yelp offer a enormous opportunity for small business. With so many consumers using online reviews and basing their shopping and purchasing decisions so heavily on them, it would be smart to get the most from such an obvious outlet for positive feedback about your site. In addition to that, the chance to promote, solidify, and engage about your brand is priceless.