Are You Monitoring Your Social Media Channels?

Social media is a fantastic tool. It can allow you to reach thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis. Ensuring that you are knowledgeable of the conversations happening in regards to you and your brand online is or ought to be regular part of your online reputation management. This can have a very beneficial effect on both keeping a lid on brewing problems in addition to boosting the chances for conversions. The issue always is how you can do this without having to spend hours online. The good thing is it can be done quickly and efficiently, as outlined by HubSpot.

How to keep track your social media conversations

• Use available tools like TweetDeck or HootSuite to monitor social media mentions of on several platforms. These are very easy to configure, and allow you to see at a glance a broad summary of what’s happening across your social channels.
• Since Google has recently decided to end Google Reader and Google Alerts seems to be broken, marketers who have depended on these useful services have been left scrambling to find viable alternatives to get and read newsfeeds. A few you can consider are NewsBlur, AOL Reader and for mobile, Flipboard. For Google Alerts try TalkWalker or Social Mention.
• Make sure you take a look at blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with these at the early stages can help you avoid trouble and also lead to greater sales and conversions.

Monitoring your social media world doesn’t have to take hours or anything special other than attentiveness. The key is getting and staying organized, and using the tools available to make this task less burdensome. The rewards far outweigh the trouble!