Use Google Business Photos to Showcase Your Business!

A new option to make your Google+ Local listings stand out from the crowd has recently been introduced, and it’s called Google Business Photos. This is a series of photos of your place of business, taken in a panoramic style and attached to your search, Google+ page, and Maps entries. You will also have the option of placing it on your site and Facebook or other social media accounts.

How does Google Business Photos benefit you?

Google Business Photos is a fantastic way to invite searchers inside your business virtually. They can see and get a feel for what you do, and begin to learn how you can help them. But, the best part about these photos is they really separate your listings from the others. The panoramic view of your pictures, when compared to regular text search results next to you makes it nearly impossible for the searcher not to click on your website. Yet another major benefit is that by implementing this program, you are further cementing your place as the authority for your brand. This will help in a number of ways, among them search rankings and reputation management.

How do you get started with Google Business Photos?

While you may be all fired up and want to grab your phone and start snapping shots, you need to know that currently, Google requires business owners to utilize a Google Business Photos Trusted Photographer. These photographers have undergone training by Google in exactly how to not only create the pictures, but how to best enhance them. After you find one, (a Google search – Google Business Photos Trusted Photographer + Your City) should suffice; you make an appointment. You’ll get tips on how to best stage and prepare your business for the shoot, which takes approximately one hour. Since this is about showing off your establishment, you don’t have to be in the pictures. In fact, Google wants as few humans as possible in them.

If this sounds like a great way to enhance your Google+ Local listing, then you need to get the ball rolling today!