Why Your Business Should Care About Yelp

You might be of the opinion that Yelp has passed it’s time, and it’s not relevant any longer. You would be wrong.

Yelp is still not simply relevant but also essential for small business in this day and age of instant social signals blasting your reputation across the Web. To illustrate this even more we decided to share a ton of the reasons why your small business should still care about Yelp. This ought to enlighten you about the opportunity that Yelp still presents.

10 good reasons to use Yelp more than before!

• 90 percent of Yelp users state that positive reviews affect their buying choices, and most of those reviews are written ones.
• 93 percent of people who conduct research on review sites typically buy things at the businesses they search.
• There is an $8,000 average improvement in annual revenues for small businesses that use Yelp for their business.
• There is a $23,000 average surge in revenues for businesses that chose to advertise on Yelp.
• 77 percent of Yelp users report an improved concentration on customer service after using Yelp.
• Despite all this, 87 percent of small businesses still haven’t embraced Yelp in a significant way.
• Reviewers that praise your “customer service”: are more inclined to provide 5 star reviews.
• Each star earned results in a 5-9% jump in revenues earned.
• Yelp favors small businesses over large chains.
• Yelp’s new “Call to Action” button can bring customers directly from your Yelp page to your site where a transaction can take place.

Review sites like Yelp offer a enormous opportunity for small business. Because of so many consumers using online reviews and basing their shopping and purchasing decisions so heavily on them, it would be smart to make the most of such an obvious outlet for positive feedback concerning your site. Not only that, the chance to promote, solidify, and engage about your brand is invaluable.