Give Your Visitors a Virtual Glimpse of Your Business with Google Business Photos

One of Google’s latest creations is the introduction of Google Business Photos. This is the virtual presentation of your place of business in a panoramic 360 degree picture located in search, your Google+ page or in Maps. You also have the option of embedding it on your site or social media properties.

How does Google Business Photos benefit you?

Google Business Photos is a great way to invite searchers inside your business virtually. They can see and get a feel for what you do, and begin to learn how you can help them. But, the best part about these photos is they really separate your listings from the rest. The panoramic view of your pictures, when compared to regular text search results right next to you makes it nearly impossible for the searcher not to click on your website. Yet another major benefit is that by implementing this program, you are further cementing your place as the authority for this brand. This can help in a number of ways, among them search rankings and reputation management.

How do you get these photos made?

While you may be all fired up and want to grab your phone and start snapping shots, you need to know that at this time, Google requires business owners to utilize a Google Business Photos Trusted Photographer. These photographers have undergone training by Google in exactly how to not only create the pictures, but how to best enhance them. After you locate one, (a Google search – Google Business Photos Trusted Photographer + Your City) should suffice; you make an appointment. You’ll be given tips on how to best stage and prepare your business for the shoot, which takes approximately one hour. Since this is about showing off your establishment, you don’t need to be in the pictures. In fact, Google wants as few humans as possible in them.

If this seems like a great way to enhance your Google+ Local listing, then you need to get the ball rolling today!