Optimizing Your Facebook Page for Mobile Devices

You may have thought to make your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll want to give this some thought, since huge numbers of people are accessing Facebook daily, and more than half of those are connecting with their mobile devices. Going further, it’s been proven that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.

Look at how your Facebook Page is rendered on a mobile device

Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are a number of ways we can make our pages look, this isn’t always so with a mobile device.

A few suggestions to help optimize your Facebook Page

• Keep in mind that you have far less time and space on Mobile to acquire the attention of your visitors. Take pains to use smaller, eye-catching photos, and to not mince words! Be brief and direct in your text and particularly any calls to action.
• “Pin” a post you would like to show up first in your mobile timeline, because this will ensure that it does.
• Log into your Facebook page from a mobile device and see that your important information is not only found but correct. You need people to manage to find you! This can be done using “Facebook Nearby”.
• One way to increase social word of mouth is to stimulate check-ins from your location. This will make a big difference with Facebook.
• Engage with your visitors while you are on your mobile device, and this is not only convenient for you, but helps you stay on top of activity on your page easily.