How to Optimize Your Facebook Page for Mobile Devices

You might have thought to make your website optimized for mobile devices, but just how many of us have done the steps needed to ensure our Facebook pages are also mobile ready? That’s what I thought! You’ll want to give this some thought, since huge numbers of people are interacting with Facebook daily, and over half of those are connecting with their mobile devices. Going further, it’s been proven that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.

Look at how your Facebook Page is rendered on a mobile device

Facebook creates a summarized version of your web page that is served to the public via their mobile devices. It’s important that you take a moment and learn how this looks. The first component of your Facebook page that is rendered is your Timeline, although, and this is important: not all of it. That’s why you’ll need to make sure you have a “pinned” post, so that it will be featured first and most prominently. Following this is the Recommendations and Check-Ins section, and then photos, and lastly, your most recent post.

A few ways to help optimize your Facebook Page

• Keep in mind that you have far less time and space on Mobile to acquire the attention of your visitors. Take pains to use smaller, eye-catching photos, and also to not mince words! Be brief and direct in your text and especially any calls to action.
• “Pin” a post you want to show up first in your mobile timeline, because this will ensure it does.
• Log into your Facebook page from a mobile device and see that your important info is not only there but correct. You want people to be able to find you! This can be done using “Facebook Nearby”.
• One way to boost social word of mouth is to stimulate check-ins from your location. This makes a big difference with Facebook.
• Engage with your visitors while you are on your mobile device, which is not just convenient for you, but helps you stay on top of activity on your page easily.