Ways Your Website May Be Costing You Sales

It’s tough enough to get traffic and create a workable sales funnel. Don’t make it harder by shooting yourself in the foot with a dysfunctional and completely inefficient website. Small business websites are especially susceptible to these kinds of mistakes, as they might not have the technical expertise of larger businesses available to make sure they are properly functional. Toward that end, below are some tips that will help you make your site eye-catching and functional to your visitors, and consequently lead to more sales and conversions.

7 Tips for improved website conversion

1. Make sure your content is fresh - Google loves fresh content, and so do your potential customers. Having stale content populating your pages for a few years back is a sure ride to poor search rankings and disinterested visitors.
2. Poor Site Navigation - Not being able to get around your site will cause anyone not related to you to head for the exit. Ensure you have working, current and visible navigation on your site. Also make sure you have a link to your home page on every page of your site.
3. Visually Boring - If the first things visitors to your pages see once they arrive are either long pages of text or a sea of banners, you are likely to lose them. White space is your friend as is judicious use of imagery.
4. No Mobile Version - Over half of all of all search traffic is now mobile. Enough said?
5. Flash - There are two major problems with Flash. First Google has a difficult time reading it, so it can effect indexing of your pages, plus it makes your pages load very slowly, which effects search ranking.
6. Fix any broken links - This frustrates visitors, and is a black mark with Google. Especially take down any links to old products or programs that are no longer available.
7. Employ strong calls to action - Probably the most egregious conversion killer is simply not asking for the action. Make sure to employ strong and frequent calls to action in your pages.

This short list will get you going on the right track to improved sales and conversions, not to mention search rankings!