How to Use LinkedIn Business Pages Like a Pro

It was only a matter of time before business professional network LinkedIn became a beneficial and workable tool for small business to use effectively. Long an afterthought when it came to actually marketing with this particular social network, it has recently emerged from the shadows to offer a striking alternative option to Facebook and Google pages. No longer is it just a job seeking site, but an attractive and useful social channel. MarketingLand reports that LinkedIn has exploded to more than 3 million company pages and some 225 million members actively sharing information, engaging with each other, and making the most of the Web’s #1 business professional network.

How small business can benefit from LinkedIn

As the platform grows, there are lots of ways to make use of a business page on LinkedIn. Let’s see which make sense for you.

• Optimizing your LinkedIn profiles - Ensuring that you optimize your company page with any keywords you are going after, as well as any contact information. Filling your home page as well as any targeted pages you choose to use with relevant content ought to be high on your to-do list. You should be aware that profiles and pages do show up in Google search as well as on LinkedIn, so it’s a good idea to make the best possible use of this.
• LinkedIn search is growing - Because these posts on LinkedIn will appear both in a LinkedIn search along with Google, you’ll want to be consistent with any keywords you want to rank for. Newer ways LinkedIn is enhancing search is through the ability for LinkedIn admins to post as your brand, instead of as a single person. Other new tools include recent acquisition SlideShare, LinkedIn Influencers and Sponsored Updates, proving LinkedIn’s newfound commitment to search.
• Create epic content - Making certain that you are posting your very best with regards to content is a must on LinkedIn. This could take many forms from your home page, product pages and videos.
• Link out to social media - Surprisingly two-thirds of the top 100 LinkedIn company pages do not link back to their own social channels from LinkedIn. This is a no-brainer, plus it has Google search advantages as well.

LinkedIn has grown into far more than a job board. Discover how it will help your small business today!