How to Figure Out Your Social Media Demographic

Knowing who your followers are can make the difference in if social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t aware of what they are interested in, or what aspects of our business they find appealing, we frequently learn that the response we get is something less than thrilling. Since we understand we should match message to market, let’s figure out how we can learn about the like and dislikes of our social media fans.

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.

Three hot new tools!

Here are three we like right out of the gate.

DemographicsPro - Known until recently as KnowYourFollowers, this tool breaks down your Twitter followers into oodles of data, including country, state, gender, interests, other people followed, their jobs and a lot more. This is provided in both a numerical and percentage format, offering you the best chance to target your followers.

Birdsong - A social intelligence tool, Birdsong delivers on demand analysis and insight as to what brands are speaking about on their social media accounts such as Twitter, Facebook and others. Learning how your competition is targeting their social media is very useful information that can give you direction for your campaigns also.

SoDash - SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Making sure you have an understanding of the buzz surrounding you and your competitors is step one in being able to benefit from your social media marketing.