Tools for Pulling Demographic Intel from Your Social Media Followers

Knowing who your followers are helps make the difference in whether or not social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what aspects of our business they find appealing, we often find that the response we get can be something less than thrilling. Since we realize we have to match message to market, let’s figure out how we can learn about the like and dislikes of our social media fans.

How does one measure social media demographics?

When we go to analyze an audience for a web page, we typically use tools like Compete.com and Quantcast. These aren’t quite enough for what we’re trying to find here, but lucky for you, there are a few new tools on the market that help arm you with all the information you need about your social media demographics.

Three hot new tools!

Here are three social media demographic tools that complete the task!

DemographicsPro - Formerly called KnowYourFollowers, this Twitter tool is most like a lot of the other demographic tools you may have been experienced with. It breaks down your followers into just the information you need, as per your request. You’re able to get information on country, state, gender, interests, others they follow, their employment and much more. All this is displayed both numerically and percentage-wise, allowing you to make the best use of the data to better target your followers. Some of the other areas you can delve into include marital status, race, income and brand preferences.

Birdsong - A social intelligence tool, Birdsong delivers on-demand analysis and insight on what brands are talking about on their social media accounts such as Twitter, Facebook and others. Learning how your competition is targeting their social media is very valuable information that can give you direction for your campaigns also.

SoDash - SoDash is a versatile tool combining listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Making sure you have an understanding of the buzz surrounding you and your competitors is a first step in being able to cash in on your social media marketing.