Tools for Pulling Demographic Intel from Your Social Media Followers

Do you know who’s following you? Socially, of course. Well, you ought to! A lot of us have thousands of fans and followers, and yet for the life of us can’t determine where they go when you send out a Tweet, update or post. Are they real, or are you simply not offering them what they are looking for from you? Any sort of marketing depends on making sure you’re matching message to market, and your social media is not any different. You just have to have an understanding of whom you are speaking to and what interests them.

How does one measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the task yet of measuring the critical data that makes up your social audience. Fortunately, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.

Three hot new tools!

Here are three social media demographic tools that complete the task!

DemographicsPro - Formerly named KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you may have been familiar with. It breaks down your followers into only the information you need, as per your request. You’re able to get information on country, state, gender, interests, others they follow, their employment and more. Everything is presented both numerically and percentage-wise, allowing you to make the best use of the data to better target your followers. Some of the other areas you can explore include marital status, race, income and brand preferences.

Birdsong - Birdsong is a social intelligence tool that provides on demand reports with analysis and insight as to what brands are doing on their social outlets such as Twitter, Facebook and others. This is extremely useful to understand how your competition is targeting their social media, and how you can too!

SoDash - SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Understanding the buzz and chatter about you and your competition is the beginning of being able to make use of the information better in your marketing.