Use Vine to Create Short Bite-Sized Videos About Your Brand

No doubt you’ve been fascinated by the new Vine video platform, but are also a bit perplexed as to how to make use of it. After all, six seconds of video isn’t a lot of time to work with in any message. Nevertheless, as it turns out, the limitations of this medium are also part of its strength. Using this time judiciously has led to some resourceful uses and messaging!

How businesses are using Vine

The limitations of the platform have not stopped businesses from making very influential videos on Vine. On the contrary, the constraints have enabled businesses to craft powerful short messages generally focused on one aspect of their business. The secret is to be imaginative and fun! No one is seeking an in-depth analysis of anything watching a six-second Vine video: they are generally, while interested in your brand, seeking to see what’s new, fun, and happening now. Many make use of this platform to roll out new product lines, deliver short messages about the company, customer service videos, human interest and staff messages. Businesses both large and small are discovering creative uses for Vines.

Here are some examples:

Lowes home improvement store has built some incredibly well-liked Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.

Bacardi is using short videos to share their favorite drink recipes featuring their rum.

One of their competitors, Malibu Rum, dove right in and made some cool refreshing Vines of their own!

Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.

General Electric is using Vine to showcase innovative videos that share science in cool ways.

Clothing retailer The Gap is employing it to tout their products, via a sort of online video catalog.

Let your imagination go wild!

Vine videos can be a novel way to introduce new staff, new products, new directions and more. It’s really only limited by your imagination. Obviously, time isn’t a factor! Take a few moments and look at through some Vine videos, and see if this isn’t a platform that your company or small business can utilize!