Promote Your Biz with a 6-Second Looping Video

If you’ve experienced any videos from the new Twitter platform, Vine, you’ve likely been quite intrigued by them, but perhaps also confused as to the best way to make use of this new platform. What it will take, is a clear idea of your idea! You’ve got a mere six seconds to deliver your message, so time is critical!

How other businesses are making use of Vine videos

The limitations of the platform have not prevented businesses from creating very impactful videos on Vine. Quite the opposite, the limitations have enabled businesses to craft persuasive short messages generally focused on one aspect of their business. The key is to be imaginative and fun! Nobody is seeking an in-depth analysis of something watching a six-second Vine video: they are generally, while interested in your brand, wanting to see what’s new, fun, and happening now. Many utilize this platform to roll out new product lines, deliver short messages about the company, customer service videos, human interest and staff messages. Businesses both of all sizes are discovering creative uses for Vines.

Here are a few examples:

General Electric is using Vine to create innovative ways to share science in cool ways.

The Gap is using Vine as an online video catalog.

Bacardi is using these short snippets to show drink recipes featuring their favorite rum!

Not to be outdone, Malibu Rum has produced a thirst-quenching Vine of their own!

As part of the launch for their Cool Ranch Doritos Locos Tacos, Taco Bell created a yummy Vine to whet their customer’s appetites!

Lowes home improvement stores has innovated by creating a series of #lowesfixinsix

Let your imagination run wild!

Vine videos can be a novel way to introduce new staff, new products, new directions and more. It’s really only limited to your imagination. Obviously, time isn’t a factor! Relax and take a few moments and browse through some Vine videos, and find out if this isn’t a platform that your company or small business can utilize!

 

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